Having different options at different price points is a great idea to help increase market share, and to get more people into the ecosystem. He did it with the Mac, he did it with the iPod, if he lived long enough, he most certainly would’ve done it with the iPhone and the iPad as well. Contrary to what most people believe, Steve Jobs did the exact same thing all the time. Now I’m not one of those people who gets upset when Apple diversifies lineups. A new Smart Folio designed for the 10th-generation iPad is available for $79 in White, Sky, Watermelon, and Lemonade. The new Magic Keyboard Folio designed for the new iPad is available for $249 and comes in White only. The Magic Keyboard Folio is exclusively compatible with the 10th-generation iPad since it is the only iPad model to feature a Smart Connector along the bottom edge. The accessory also features a two-piece design, allowing users to magnetically detatch the keyboard, but continue to use the kickstand and keep the back of the iPad protected. The function row comes to an Apple iPad keyboard for the first time, providing easy access to shortcuts and making everyday tasks like adjusting volume or display brightness easier. The Magic Keyboard Folio brings the full-size keys, travel, and responsive feel of the Magic Keyboard to the entry-level iPad for the first time. Apple today launched the Magic Keyboard Folio, an all-new accessory for the 10th-generation iPad that features a kickstand, trackpad, keyboard with 1mm of travel, and a function key row.
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